According to Elavon’s Study UK SME PULSE, more than 47% of small and medium-sized- businesses don’t have a website. I’ve also noticed that a lot of businesses think they don’t even need a website at all.
A business website was a nice thing to have a few years ago, but nowadays it is a must-have.
If you own a business but still don’t have a website today, I really understand you. Maybe you think a website is not relevant for your customers, you just haven’t gotten round to setting it up or you think you’re not digitally savvy. Although I understand your reasons, I need to confess – you don’t have to be tech-savvy to build a website for your business.
More than 81% of people research a business online before buying, so you have to consider the possible consequences of not being there when they search for you.
If your business is already successful, you should consider how having a website will help your business become even more successful.
1. A website builds credibility.
As I mentioned before, 81% of people research a business online, even if they plan to visit your store or to call you.
People want to know if your business is trustworthy, and a website offers them the confirmation that someone is always there ready to do business with them.
A website gives you the chance to stand out from your competitors by publishing your work, client testimonials and FAQs.
Not only that, but having a website is a good opportunity to look trustworthy in front of your potential clients.
Sending and receiving emails using your website address ([email protected]) makes you look professional and helps your business to get the credibility it needs.
Adding your Google, Facebook, Trustpilot, Amazon or Clutch reviews to your website will also help you build trust with your customers.
So if you don’t have a website, your potential clients may consider your business outdated or worse – they won’t even consider it.
2. Having a website will attract new customers
With the help of a website, it is much easier for your customers to reach you without making a huge effort.
By just including basic information about your business such as a phone number, address and working hours, you can show them that you’re open for business in this new era.
Your potential customers may not have enough time to reach you physically or to search for your business on social media just to ask a few questions.
A website will automatically offer you new ways to promote your business. You can offer valuable information about your business, events, discounts, promotions, information about product or service launches and so much more.
It also offers you the opportunity to gather information about your customers and to connect with them, for example by creating quizzes and email offers.
Without a website, you have no chance of capturing all of these leads mentioned above, while your competition may take advantage of that.
3. Discoverable in search engines.
I don’t have to mention any research or studies here. We can simply take a look at our behaviour and observe how we search for products and services online before making a purchase decision.
Having a website that is optimised for search engines will attract a lot of new customers because your website will appear in their search results.
According to Internet Live Stats, Google processes over 40,000 search queries on average every second. That means 3.5 billion searches per day. That is huge, and it directly proves the fact that your customers are already searching for your products/services. Are you there for them?
Being visible on Google for your potential clients is one of the best ways to attract new customers for your business.
A website that is well-optimised for search engines will drive traffic and, by default, potential customers to your website for free. Are you still wondering if your business needs a website?
4. Saves you time by responding to customer’s questions
Instead of being non-stop on the phone with your potential customers, you can simply add an FAQ (Frequently Asked Questions) section on your website and kindly respond to their frequent questions, even in the middle of the night.
Your potential clients will be able to see your offers, your services, your products and also your prices, while reducing unnecessary calls with your clients and increasing your business availability.
On the other hand, you can add directions to your business address, your opening hours and a contact form that can easily be completed by potential customers interested in finding out more.
5. Your website is ready for business 24/7
Maybe you’ve heard the phrase “make money while you sleep”. It sounds unreal, but fortunately, in this case, it is real.
Making your website available 24 hours a day, 7 days a week (hence 24/7) will offer you the opportunity to serve the clients who are maybe too busy to catch up with you during your working hours.
If your business sells a product or a service, a website will give you the opportunity to automate your sales. Using payment processors and some e-commerce functionalities will allow you to really make money while sleeping.
6. Your Competitors Probably Have One
Sometimes, our business competitors are good because they push us to do more for our business in order to overcome them. This isn’t always that easy.
If your competitors are not online, you can start thinking about being one step ahead of them because they’re probably preparing something. In this situation, you have enough time to become an online leader in your industry. But, in my opinion, the probability that none of your competitors are online is very low.
So, if your competitors are online you have an even bigger opportunity – offer your customers a better online service that clearly shows your business strengths and differentiates it from your competitors. You have the opportunity to create something better than your competitors.
7. It’s easier than you think
The main question is: “Do I have to be tech-savvy to create a website?”
The answer is simple: NO.
In order to create a website, you have two options:
- DIY using a website builder like WIX, Weebly, Squarespace, Duda, or WordPress with the help of a block builder. This is an easy solution if you have enough time and you want to make your own website.
- If you are too busy or you simply just want to see the website done without having headaches, you can get in touch with a professional agency that creates websites.
Our designers and developers can help you with that, just get in touch.
Going back to the question: is it easy to build a website? Even if you choose to do it on your own, or if you choose to work with a professional agency, it is really easy build a professional website relevant to your business.
8. It is more affordable than you think.
A website can cost from £7 per month to £10k for building it.
It is hard to estimate how much a website will cost you because it depends on your business needs and what you want to offer to your clients.
If you need a generic basic website just to present your business and you want to do it on your own, it can cost you even less than £200 per year. You will be able to get a low price for a pretty nice website if you use a platform like the ones mentioned above.
In case you need a custom website with all the integrations and features included, I’ve gathered here the UK agencies average prices:
|Website type||One time fee (estimation based on agencies offers)|
|Presentation website||£500 – £1200+|
|Ecommerce website *basic||£1000 – £2000+|
|Ecommerce website medium||£2000 – £3000+|
Average prices offered by UK agencies.
Nowadays it is very easy to create a website. Whether you choose to do it by yourself or you leave it in the hands of a professional, website prices are affordable for almost all businesses, even for the small ones.
If you are planning to create a website for your business, and you need a helping hand, just let us know, we’re here to help you.
Time to draw conclusions… “Do I need a website for my business?”
As you probably already figured out, having a website for your business is a great and affordable solution when you compare it to the benefits your business can get.
Now that you’ve read the 8 reasons, you can’t say that your business doesn’t need a website or that you can’t afford it.
In my opinion, there are solutions for any type of business. They will, for sure, set up a good direction for your business’s future in the online environment.
If you’re running a small business and you don’t have a website yet, I want you to add this to the top of your priorities list. Maybe in a few years, you’ll be thankful for doing that. Don’t stay behind your competition.
If you have any questions, please leave a comment. I would love to hear from you.