Struggling to find the right words?
RELATABLE CONTENT & VALUABLE INFORMATION
Get the attention of your ideal audience with words designed to influence. Long gone are the days when blog posts were written just because. With a 43% increase in demand for video content, now is the time to focus on a content marketing strategy that’s designed to add value to your business.
Why focus on content marketing?
To find the right words for the right clients
To put it simply, you need content marketing to turn traffic into sales. Whether it is articles, engaging videos, quizzes, or social media posts, content marketing should not be missing from your overall marketing strategy. If done correctly, content marketing has the power to transform your potential clients into loyal customers.
To make a purchase, clients need to better understand your business, your products, and the story behind your brand. If your content doesn’t convince them, they’re more likely to turn to one of your competitors.
Together we can prevent that. We will design a content marketing strategy that adds value to your business. We believe in the power of valuable content and that is why our content marketing strategy focuses on delivering value and nurturing client relationships which ultimately translates into sales and brand loyalty.
We create blog posts, engaging videos, social media posts, website copy, interactive quizzes and infographics.
How we do it.
- Goals & KPIs
- Analysis and Reports
Grabbing your client’s attention requires a deep understanding of who he or she is. That’s why we’ll start by analysing your ideal client, getting to know more about who they are, what their passions are, what they’re interested in, and what they’re most likely to respond to.
We’ll then determine your content marketing goals and key performance indicators to help you discover the best approach in order to reach your customers.
How you share content is directly influenced by your marketing goals and your key audience. Although the most popular content marketing channels are blogs, the high increase for video content has changed how people consume information.
This is why it is better to have a multi-channel approach when it comes to content marketing.
Content creation is all about finding the right angle. Your content won’t generate any results if you’re not speaking in your client’s language. With your ideal customer in mind, we take time to create and personalise the content that will ultimately become that strong connection between your brand and your clients.
Our ultimate goal is to deliver valuable, relatable, and fresh content that generates a buzz around your brand.
The last step in the process is analysing the results of the content marketing campaign. We generate monthly reports to help you get a clear idea of what your return on investment is and how the campaign is performing.
We review our strategy regularly, improving, and optimising whatever is necessary to keep it aligned with your business goals.